How to respond to We just switched vendors-cold calling objection

July 12, 2024

"We Just Switched Vendors"

This reflects recent changes and a reluctance to switch again. Highlighting long-term benefits can help avoid this.

How to respond in 3 steps:

Step 1: Validate their objection

"I understand."

Step 2: Label it

"It seems like you’re settling in with your new vendor."

Step 3: Follow up with a secondary ask

"Could you share what prompted the switch? Perhaps we can offer additional value."