How to respond to We don’t have a budget-cold calling objection

July 3, 2024

"We Don’t Have a Budget"

This is a financial objection indicating budget constraints. Highlighting cost-effective solutions can help avoid this.

How to respond in 3 steps:

Step 1: Validate their objection

"I understand."

Step 2: Label it

"It seems like budget is a concern right now."

Step 3: Follow up with a secondary ask

"Can you share what budget you’re working with? We might have flexible options to fit your needs."