How to respond to We do that in-house-cold calling objection

July 7, 2024

"We Do That In-House"

This reflects a preference for internal solutions. Highlighting how your solution can complement their efforts can help avoid this.

How to respond in 3 steps:

Step 1: Validate their objection

"That makes sense."

Step 2: Label it

"It sounds like you have a capable in-house team."

Step 3: Follow up with a secondary ask

"Could you share what challenges you face? Maybe there’s a way we can support your in-house efforts."