How to respond to We already work with someone-cold calling objection

May 31, 2024

"We Already Work with Someone"

This is a common objection when prospects are loyal to current providers. Emphasizing differentiation can help avoid this.

How to respond in 3 steps:

Step 1: Validate their objection

"That’s understandable."

Step 2: Label it

"It seems like you have a strong relationship with your current provider."

Step 3: Follow up with a secondary ask

"What do you value most in that relationship? Maybe we can offer something additional or different."