How to respond to We already use a similar product-cold calling objection

June 3, 2024

"We Already Use a Similar Product"

This indicates the prospect believes they don’t need another similar solution. Highlighting unique benefits can help avoid this.

How to respond in 3 steps:

Step 1: Validate their objection

"I totally understand."

Step 2: Label it

"It sounds like you’re happy with your current product."

Step 3: Follow up with a secondary ask

"Can you tell me what you like most about it? We might have some features that can enhance your experience."