How to respond to We already have that-cold calling objection

May 29, 2024

"We Already Have That"

This objection often means the prospect feels they already have a solution. Highlighting unique value propositions can help prevent this.

How to respond in 3 steps:

Step 1: Validate their objection

"I totally understand."

Step 2: Label it

"It sounds like you’re satisfied with your current solution."

Step 3: Follow up with a secondary ask

"Could you share what you like most about it? Perhaps there are ways we can complement it."