How to respond to We already have a vendor-cold calling objection

"We Already Have a Vendor"

This objection often reflects satisfaction and loyalty to an existing vendor. Emphasizing your unique value can help avoid this.

How to respond in 3 steps:

Step 1: Validate their objection

"That’s fair."

Step 2: Label it

"It sounds like you have a trusted relationship with your vendor."

Step 3: Follow up with a secondary ask

"What do you appreciate most about your current vendor? Maybe we can offer additional value."

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