This objection indicates the prospect is not ready to engage right now. Having a compelling reason for the call can help avoid this.
Step 1: Validate their objection
"I totally understand."
Step 2: Label it
"It seems like you’re busy with other priorities."
Step 3: Follow up with a secondary ask
"When would be a better time for us to have this conversation?" or "Could you tell me what would be a better time to discuss this?"