How to respond to This is not the right time-cold calling objection

May 24, 2024

"This Is Not the Right Time"

This objection indicates the prospect is not ready to engage right now. Having a compelling reason for the call can help avoid this.

How to respond in 3 steps:

Step 1: Validate their objection

"I totally understand."

Step 2: Label it

"It seems like you’re busy with other priorities."

Step 3: Follow up with a secondary ask

"When would be a better time for us to have this conversation?" or "Could you tell me what would be a better time to discuss this?"