How to respond to This is not a priority-cold calling objection

July 8, 2024

"This Is Not a Priority"

This objection reflects different priorities. Emphasizing the importance and benefits of your solution can help avoid this.

How to respond in 3 steps:

Step 1: Validate their objection

"That’s understandable."

Step 2: Label it

"It sounds like other things are taking precedence."

Step 3: Follow up with a secondary ask

"Could you share what your current priorities are? Maybe we can align our solution to support them."