This is a common brush-off objection. Often, it means the prospect is not ready to engage. Having a compelling reason to stay on the call can help prevent this.
Step 1: Validate their objection
"That’s fair."
Step 2: Label it
"It sounds like you prefer written communication."
Step 3: Follow up with a secondary ask
"I’d be happy to send an email. Could I just ask a couple of quick questions to tailor it to your needs?"