How to respond to I’ve never even heard of your company-cold calling objection

July 29, 2024

"I’ve Never Even Heard of Your Company"

This reflects unfamiliarity and lack of trust. Building credibility early can help avoid this.

How to respond in 3 steps:

Step 1: Validate their objection

"That’s understandable."

Step 2: Label it

"It sounds like you’re not familiar with us."

Step 3: Follow up with a secondary ask

"Could I take a moment to introduce our company and share some of our success stories?"