How to respond to It costs too much-cold calling objection

June 4, 2024

"It Costs Too Much"

This objection reflects concerns about budget. Positioning value over cost can help avoid this.

How to respond in 3 steps:

Step 1: Validate their objection

"That’s a valid concern."

Step 2: Label it

"It sounds like budget is a major factor for you."

Step 3: Follow up with a secondary ask

"Could you share what budget you’re working with? Perhaps we can find a solution that fits."