How to respond to Is this a sales call-cold calling objection

May 22, 2024

"Is This a Sales Call?"

This direct objection often comes from prospects wary of sales pitches. Being transparent about the call's purpose can help mitigate this.

How to respond in 3 steps:

Step 1: Validate their objection

"I understand why you’d ask that."

Step 2: Label it

"It seems like you’re cautious about sales calls."

Step 3: Follow up with a secondary ask

"I am calling to introduce [product/service] which might be beneficial for [specific reason]. Can I take just 30 seconds to explain?"