How to respond to I’m not the decision maker-cold calling objection

"I’m Not the Decision Maker"

This indicates the prospect is not the final authority. Asking for a referral to the decision-maker can help avoid this.

How to respond in 3 steps:

Step 1: Validate their objection

"That’s fair."

Step 2: Label it

"It seems like you’re not the final decision-maker."

Step 3: Follow up with a secondary ask

"Could you direct me to the person who makes these decisions?"

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