How to respond to I'm busy I'm running to a meeting-cold calling objection

May 14, 2024

"I'm Busy, I'm Running to a Meeting"

This is a very common objection, often used to quickly end a call. It typically indicates the prospect doesn't see immediate value in the conversation. Proactively, a concise and compelling opening can help mitigate this objection.

How to respond in 3 steps:

Step 1: Validate their objection

"I totally understand. It sounds like you’re heading into something important."

Step 2: Label it

"It seems like you’re really pressed for time right now."

Step 3: Follow up with a secondary ask

"When would be a better time for us to continue this conversation?" or "Can you share who would be the best person to talk to about this?"