This is a very common objection, often used to quickly end a call. It typically indicates the prospect doesn't see immediate value in the conversation. Proactively, a concise and compelling opening can help mitigate this objection.
Step 1: Validate their objection
"I totally understand. It sounds like you’re heading into something important."
Step 2: Label it
"It seems like you’re really pressed for time right now."
Step 3: Follow up with a secondary ask
"When would be a better time for us to continue this conversation?" or "Can you share who would be the best person to talk to about this?"