How to respond to I don't know you-cold calling objection

May 27, 2024

"I Don't Know You"

This is a common objection reflecting unfamiliarity and distrust. Building credibility early can help avoid this.

How to respond in 3 steps:

Step 1: Validate their objection

"That’s completely understandable."

Step 2: Label it

"It sounds like you prefer to work with known contacts."

Step 3: Follow up with a secondary ask

"Could I take a moment to introduce myself and my company?" or "Can I share a brief success story that relates to your industry?"