This is a frequent objection and usually means the prospect doesn't see immediate value in the call. A brief and engaging pitch can help avoid this.
Step 1: Validate their objection
"I totally understand, time is precious."
Step 2: Label it
"It seems like you’re really busy right now."
Step 3: Follow up with a secondary ask
"When would be a better time to speak for just a few minutes?" or "Could you share what your main priorities are at the moment?"