How to respond to I don't have time-cold calling objection

May 16, 2024

"I Don't Have Time"

This is a frequent objection and usually means the prospect doesn't see immediate value in the call. A brief and engaging pitch can help avoid this.

How to respond in 3 steps:

Step 1: Validate their objection

"I totally understand, time is precious."

Step 2: Label it

"It seems like you’re really busy right now."

Step 3: Follow up with a secondary ask

"When would be a better time to speak for just a few minutes?" or "Could you share what your main priorities are at the moment?"