This cold calling objection arises frequently and can indicate suspicion or discomfort from the prospect about the unexpected contact. It reflects a Business Case Objection where the prospect is questioning the legitimacy or appropriateness of the call. Always be honest when answering this objection. If you obtained the number using B2B software, say so. But if it's via a referral, here's how to respond:
"I can see why that would be concerning."
"We have a mutual connection with [Connection Name], and they mentioned you might be interested in what we offer. Is this something you might want to verify?"
"I can quickly show you some insights that could be very relevant to what you do."