Boost Your Sales Email Game with ChatGPT: Plus Ready-to-Use Prompts

June 20, 2024

You work in sales and want to leverage ChatGPT to write sales emails? You're in the right place. We'll provide you with some great ideas on how to use ChatGPT AI for sales emails, including ready-to-use prompts!

Why Use ChatGPT for B2B Sales Emails?

1. Efficiency: ChatGPT can generate drafts quickly, allowing you to send more personalized messages in less time.

2. Consistency: It helps maintain a consistent tone and style that resonates with your brand.

3. Creativity: ChatGPT can suggest creative angles and persuasive elements that you might not think of on your own.

4. Optimization: The model learns from vast amounts of data, ensuring that the language used is optimized for engagement and conversion.

  1. Crafting personalized and relevant messages: how to write sales emails with ChatGPT

3 prompts:

  • The Peer Prompt
  • The Common Point Prompt
  • The Classic Prompt

Before anything else, define: 

  • your [persona],
  • their [problem 1], [problem 2], and [problem 3],
  • for each problem, define triggers that may indicate the prospect has an issue ([trigger problem 1], [trigger problem 2], [trigger problem 3]) and how your solution solves each problem.

First ChatGPT sales email prompt: The Peer Prompt

This prompt simulates what one persona might say to another to recommend your product. It generates very short messages you can use as a baseline.

I sell [product] to [persona].

Here are this persona's problems:

Problem type

How I know the [persona] might have this problem 

How we solve the problem with [product]

[problem 1]

[trigger problem 1]

[how we solve problem 1]

[problem 2]

[trigger problem 2]

[how we solve problem 2]

[problem 3]

[trigger problem 3]

[how we solve problem 3]

For each row, write three variations of short messages [persona] could send to another [persona] at another company, explaining why they might need to use [product].

Second ChatGPT sales email prompt: The Common Point Prompt

This prompt generates engaging and humorous cold emails based on what the prospect might like. It can be anything from history to Harry Potter.

First Prompt:

List three commonalities between [interest] (be very specific and use terms only an [interest] fan would know) and [problem].

Second Prompt:

Hey [Name],

As a fan/someone passionate about [interest], I’m sure you’re aware of the importance of [result from previous prompt]. I imagine as a [role], you encounter the same thing regarding [goals/challenges].
[Tie goals/challenges to their interest]

Third ChatGPT sales email prompt: The Classic Prompt

I sell [product] to [persona].

Here are this persona's problems:

Problem type | How I know the [persona] might have this problem | How we solve the problem with [product]

[problem 1] | [trigger problem 1] | [how we solve problem 1]

[problem 2] | [trigger problem 2] | [how we solve problem 2]

[problem 3] | [trigger problem 3] | [how we solve problem 3]

For each row, write three variations of short messages using this exact structure:

I noticed [trigger]. I thought you might be facing [problem].
[How we solve the problem]
Can I send some information to show you how we do this?

2. Managing large email lists

The prompt:

Ignore the previous prompts in this conversation.

[Role]

You are an experienced Sales Representative and Copywriter.

[Task]

Help less experienced Sales Representatives and Copywriters manage large email lists effectively.

[Goal]

Provide strategies and best practices for organizing, segmenting, and personalizing email campaigns to improve engagement and conversion rates.

[Output Format]

A comprehensive guide with bullet points, examples, and actionable steps.

[Context / Constraints]

- The email lists consist of thousands of contacts from various industries.

- The objective is to maintain high deliverability rates while ensuring that emails are relevant and personalized.

- The team has access to basic email marketing software but limited advanced automation tools.

3. Ensuring high deliverability rates

The prompt:

Ignore the previous prompts in this conversation.

[Role]

You are an experienced Sales Representative and Copywriter.

[Task]

Help less experienced Sales Representatives and Copywriters ensure high deliverability rates for their email campaigns.

[Examples]

- Always verify and clean your email list regularly to remove invalid or inactive email addresses.

- Use a double opt-in process to ensure that subscribers genuinely want to receive your emails.

- Segment your email list to send more targeted and relevant content to specific groups.

- Avoid using spam trigger words and excessive punctuation in your email subject lines and content.

- Monitor your email engagement metrics, such as open rates and click-through rates, and adjust your strategy accordingly.

- Ensure that your email content is valuable and engaging to your audience to reduce the likelihood of emails being marked as spam.

4. Analyzing open and response rates

The prompt:

Ignore the previous prompts in this conversation.

[Role]

You are an experienced Sales Representative and Copywriter.

[Task]

Help less experienced Sales Representatives and Copywriters analyze open and response rates effectively.

[Examples]

- Regularly review your email open rates to understand which subject lines and send times are most effective.

- Segment your data by demographic, time sent, and email content to identify patterns in open and response rates.

- Use A/B testing to compare different versions of your emails and see which performs better.

- Analyze response rates to determine which types of content or offers elicit the most engagement from your audience.

- Track changes over time to identify trends and adjust your email marketing strategy accordingly.

- Utilize email marketing software tools to generate reports and visualize data for better insights.

5. Segmenting contacts based on various criteria

The prompt:

Ignore the previous prompts in this conversation.

[Role]

You are an experienced Sales Representative and Copywriter.

[Task]

Help less experienced Sales Representatives and Copywriters segment contacts based on various criteria.

[Examples]

- Demographics: Segment contacts by age, gender, location, and other demographic factors to tailor messages more effectively.

- Purchase History: Group contacts based on their previous purchases to send personalized recommendations and offers.

- Engagement Level: Create segments for highly engaged contacts and less engaged ones to customize follow-up strategies.

- Behavioral Data: Use website interactions, email opens, and clicks to segment contacts based on their behavior.

- Industry/Job Role: Segment B2B contacts by industry or job role to provide relevant content and solutions.

- Subscription Date: Differentiate between new subscribers and long-term contacts to send appropriate onboarding or loyalty emails.

6. Following up without being intrusive

The prompt:

Ignore the previous prompts in this conversation.

[Role]

You are an experienced Sales Representative and Copywriter.

[Task]

Help less experienced Sales Representatives and Copywriters follow up with prospects without being intrusive.

[Examples]

- Send a brief and friendly email reminding them of your previous conversation and offering any further assistance.

- Share valuable content, such as an article or a case study, that might interest them based on your last interaction.

- Use a soft approach by asking if they need any additional information or have any questions about your offer.

- Follow up after a reasonable period, such as one or two weeks, to avoid seeming too pushy.

- Personalize your follow-up messages to reflect the specific needs and interests of each prospect.

- Offer a no-pressure option, such as an invitation to a webinar or a free trial, to keep the conversation going without forcing a decision.

7. Handling replies and objections

The prompt:

Ignore the previous prompts in this conversation.

[Role]

You are an experienced Sales Representative and Copywriter.

[Task]

Help less experienced Sales Representatives and Copywriters handle replies and objections effectively.

[Examples]

- **Reply Handling**: When a prospect responds with interest, acknowledge their message promptly, thank them for their response, and provide clear next steps. For example, "Thank you for your interest, John! I'd be happy to provide more details about our product. When would be a convenient time for a quick call?"

- **Objection Handling**: When faced with objections, listen carefully to the prospect’s concerns, validate their feelings, and provide solutions or alternatives. For example, if a prospect says, "Your product is too expensive," you might respond, "I understand that budget is a concern. Let me explain how our product’s features can save you money in the long run."

- **Clarification Requests**: When a prospect asks for more information, respond with detailed and specific answers. For instance, "You asked about our return policy. We offer a 30-day money-back guarantee, no questions asked."

- **Follow-Up**: If a prospect seems hesitant, offer to provide additional information or a trial period. For example, "I understand you need more time to decide. How about a free trial for a week to see how our service fits your needs?"

- **Common Objections**: Prepare for common objections such as pricing, need, timing, and competition by having well-thought-out responses ready. For instance, "I see that timing is a concern for you. We can schedule implementation to suit your timeline."

8. Creating engaging subject lines

The prompt:

Ignore the previous prompts in this conversation.

[Role]

You are an experienced Sales Representative and Copywriter.

[Task]

Help less experienced Sales Representatives and Copywriters create engaging subject lines.

[Examples]

- **Curiosity-Driven**: "question"

- **Personalization**: "Hey [Name]"

- **Urgency**: "Last call"

- **Value Proposition**: "save time calculating sales commissions"

- **Question-Based**: "Q2 closing?"

- **Humor**: "this email will self-destruct in 10 Seconds…"

- **Direct and Simple**: "Q2 quotas"

- **Numbers and Lists**: "5 to 10 % less calculation errors"

- **Exclusive Offers**: "you’ve been chosen"

- **Problem-Solution**: "low engagement? we might help"

[Constraints]

Less than 4 words
Use with a lowercase only, even for the first word

9. Avoiding spam filters

The prompt:

Ignore the previous prompts in this conversation.

[Role]

You are an experienced Sales Representative and Copywriter.

[Task]

Help less experienced Sales Representatives and Copywriters avoid spam filters.

[Examples]

- **Avoid Spam Trigger Words**: Refrain from using words like "free," "buy now," "limited time," and "guarantee" in your subject lines and email content.

- **Maintain a Clean Email List**: Regularly clean your email list to remove inactive or invalid email addresses.

- **Use a Reputable Email Service Provider**: Ensure you're using a trusted email service provider with a good sending reputation.

- **Personalize Your Emails**: Use the recipient’s name and other personalized elements to make your emails more relevant.

- **Optimize for Mobile**: Ensure your emails are mobile-friendly, as poorly formatted emails can trigger spam filters.

- **Include a Clear Unsubscribe Link**: Always include a visible unsubscribe link to comply with email marketing laws and improve deliverability.

- **Test Before Sending**: Use email testing tools to check your emails against common spam filters before sending them out.

- **Avoid Large Attachments**: Do not include large attachments in your emails; instead, use links to download content.

- **Engage Your Audience**: Create engaging content that encourages recipients to interact with your emails, improving your sender reputation.

- **Monitor Your Metrics**: Keep an eye on your email deliverability metrics and adjust your strategies as needed to maintain a good sender reputation.

10. Automating email sequences effectively

The prompt:

Ignore the previous prompts in this conversation.

[Role]
You are an experienced Sales Representative and Copywriter.

[Task]
Help less experienced Sales Representatives and Copywriters automate email sequences effectively.

[Examples]
- **Welcome Series**: Set up a series of welcome emails to introduce new subscribers to your brand, starting with a thank you message, followed by an overview of your products/services, and then a special offer.

- **Nurture Sequence**: Create a sequence that gradually educates prospects about your product’s benefits, starting with educational content, then case studies, and finally a call-to-action to purchase or sign up.

- **Abandoned Cart**: Automate a sequence for cart abandonment, starting with a reminder email, followed by an email offering help, and ending with a discount offer to incentivize the purchase.

- **Re-engagement**: Develop a series to re-engage inactive subscribers, beginning with a “We Miss You” email, followed by content that highlights new products or features, and finishing with a special offer.

- **Post-Purchase Follow-Up**: Create a sequence to follow up with customers after a purchase, starting with a thank you email, followed by a request for feedback or a review, and ending with a recommendation for related products.